Case Studies

Muswell Hill LVT Flooring Retrofit

Impervia® French Grey Plank & Bare Timber Plank LVT Flooring for Retrofit Projects in Sustainable Mixed-Use Developments.

Client & Project Overview

Project Type: Sustainable Retrofit
Product: Impervia Plank Format – French Grey & Bare Timber
Client: Imrose Properties
Architect: Crawford Partnership
Contractor: ChampionBuild
Completion: 2024
Award: Finalist – SBID 2025 Interior Design Awards
Sector: Commercial-to-Residential Mixed-Use

Flooring Innovation at the Core of a Landmark Retrofit

The regeneration of Muswell Hill Broadway, a former 1970s Woolworths store, into a modern mixed-use scheme is a shining example of how LVT flooring can elevate sustainable retrofit projects. Working alongside long-standing partners Crawford Partnership, Impervia supplied its premium engineered Luxury Vinal flooring to meet both the technical and aesthetic demands of the residential apartments above a new Aldi supermarket.

Why Impervia Was the Flooring of Choice

For a retrofit project with high sustainability goals, flooring had to be more than beautiful—it had to perform. Impervia was chosen for its:

Sustainable construction – low-VOC, phthalate-free, and built to last

Rigid core stability – ideal for refurbished buildings with subfloor irregularities

Click-lock installation – fast, adhesive-free fitting reduced installation time and disruption

Durability – water-resistant and highly wear-resistant, perfect for high-traffic apartments

Natural aesthetic – the Bare Timber and French Grey finishes added warmth and elegance

📹 Watch how our 5G-i push-fit works

Technical & Sustainable Performance

Impervia LVT flooring is a leading choice for developers and architects working on low-carbon refurbishments. On this project, it helped:

Achieve acoustic and thermal performance targets
Minimise site waste with precision-cut planks
Reduce embodied carbon through long lifecycle and sustainable sourcing

The product’s easy maintenance and resilience also ensure long-term value for homeowners.

French Grey Impervia® Flooring

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Bare Timber Impervia Flooring

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A Trusted Collaboration

“We’ve worked with Crawford Partnership on over 30 projects since 2012. Their commitment to design integrity and sustainable practice makes every collaboration a pleasure. It’s fantastic to see this project shortlisted for such a respected award.”
— Martyn Ryder, CEO, Impervia & The Solid Wood Flooring Company

Read the project backstory:
How This Award-Nominated Retrofit Came Together.
Read on Issuu

Project Snapshot

Detail	Description
Flooring Type	Impervia LVT Plank Format
Finishes Used	Bare Timber & French Grey
Installation Area	7 boutique apartments above ground-floor commercial unit
Project Benefits	Speed, sustainability, stability, style
Application	Commercial-to-Residential Retrofit

Discover Impervia for Your Retrofit

If you’re working on a retrofit, conversion, or residential development, explore how Impervia LVT can provide the durability, speed, and sustainability your project needs.

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